About Us

Working with  independent furniture retailers since 1958



Working with independent furniture retailers since 1958. From our inception as a buying group of independent furniture retailers over 60 years ago, we have jealously guarded our philosophy of bringing marketing and buying power to our member’s, whilst maintaining retailer independence.

The retailer who owns the store, also runs the store and is part of the local community, bringing local interest, knowledge and commitment to their market.

An Introduction to Homemakers

Starting out as Newfurn Furniture in 1958 and with a change of name to First Choice Furniture in 1995, Homemakers Furniture was officially formed in January 2002. With over 60 stores located in Victoria, Tasmania, New South Wales, Queensland, South Australia and Western Australia, Homemakers Furniture is Australia’s biggest independent furniture buying group.

This buying power allows our stores to provide quality furniture at affordable prices to their customers.

A Future With Us

Learn more about the benefits of being a Homemakers Furniture member, Importing and Bulk Buying, Marketing and Advertising.

The benefits of being a Homemakers Furniture member

If you would like to know more about group membership, please contact our National Business Development Manager, Robert Webeck, on 0423 799 298.

  • Buying power in both local and imports
  • Advertising and Marketing Programs
  • Australian and International Brands
  • Product protection and exclusivity
  • Enhanced profits
  • Central office support & communication
  • Members Meetings
  • Central reference for sourcing & buying
  • Networking with the best independent furniture retailers in Australias
  • Strong group recognition in the furniture industry and growing brand recognition to the consumer markets

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